As the back label suggests, the wine was going to be called “Michelle’s Block”
after my wife Michelle however we really wanted something punchier and eye
catching; something that would standout and say “buy me”!! The quality of the
wine would then lead them to buy the next case or two. As soon as our USA
importers tasted the barrel sample they got onto the phone and explained this
wine needed another name, as “Michelle’s Block” conjures up visions of a soft
and elegant sort of wine – and trust me mates, this little beauty is nothing
Sitting down with our neighbors, a thesaurus and the wine in our glasses, we
brainstormed many ideas for the wine and back label. We laughed how the wine
industry can ‘bust your balls’ and cause blood, sweat and tears. So, with our
ideas in mind, the discussions with our US importer and our US agent’s brilliant
word-play ability, ‘The Ball Buster’ was created.
Initially we did have reservations on the name, however, after a few hours of
soul searching we decided to go for it! We wanted this wine to make a statement;
we wanted to break the wine snob barrier; we wanted to make great tasting wine
at an affordable price; wine that people could enjoy and have a laugh about. All
too often wine is described with certain adjective’s, but lets face it the
majority of us only know if we like it or not. This is the way I like to make my
wine. I hope that you all do to.
Since the first vintage in 2002, demand has been steadily increasing. The
majority of these cases are sent straight to the US. The rest of the supply is
distributed to Canada, Asia, Denmark and here in the Australian domestic market,
including cellar door.
The Ballbuster is Australia's #1 wine selling in the US for